Today¡¯s metrosexual men devote around 51 minutes every day to personal grooming, which is a mere 4 minutes less than an average female. So folks! Quite an eye opener, isn¡¯t it? Furthermore according to a survey, American men spend approximately US$ 10 billion on their looks, so men are really not behind their beautiful counterparts in taking care of their appearance and presentability.

A decade ago if you ever talked about this topic, people would just laugh and it would be quite a joke, but now the perception has changed and the reason behind this is that men now realize that makeup is not just done because women love doing it, but it is needed for a healthy skin. Applying makeup saves our skin from various problems like acne, scars and dark circles. Foundation or suncreen lotions save the skin from harsh UV rays of the sun and protect it from getting damaged.

But this does not mean that men can apply any product used by women. Many companies are now making products that are especially designed for men skin tone. Men's skin is very different from women, it has larger pores and secretes up to 15% more oil than women's skin. This means the chances of pollutants and dirt building up on the skin is more, so it is essential to regularly cleanse, tone and moisturize the skin. Another factor is that due to regular shaving the skin gets rough and it needs more attention. Ideally cleanser or moisturizer containing alpha-hydroxy acid or lactic acid is best suited for men skin tone. If you can find moisturizers containing natural ingredients like algae and botanical extracts, it is much better as they can sooth and nourish your skin properly. A good moisturizer also conditions the beard and mustache, if you have them.